For over 100 years, white has been the “go-to” color for wedding dresses, symbolizing purity and innocence. That tradition really took off in 1840 when Queen Victoria married Prince Albert in a white gown of Spitalfields silk-satin and Honiton lace. Her choice set the tone for generations of brides that followed, cementing white as the default bridal color.

But times have changed. Today’s brides are rewriting the rules, and one of the most exciting shifts has been the embrace of black and colorful wedding dresses. These gowns aren’t just about standing out — they’re about telling a story that feels true to who you are.

Before Queen Victoria wed Prince Albert in a white gown, most brides wore what was considered their best dress on their wedding day- even if it was black. Today, black gowns are no longer reserved for gothic romances or bold runways as they've been seen — they’re making their way into mainstream bridal fashion again. Designers like Vera Wang started bringing them back from obscurity when she reintroduced them in her 1999 collection. Since then, Black and colour have begun to grow in popularity as alternative options to white.

Why the love for black? It’s elegant, empowering, and timeless. Black has a way of instantly elevating a look while allowing brides to express their individuality. Whether your vibe leans toward romantic lace with a vintage touch or sleek and modern minimalism, a black dress makes an unforgettable statement.

But it’s not just black — more and more brides are turning to color. Soft pastels, dreamy blushes, deep jewel tones, even bold reds and blues are finding their way down the aisle. For brides who feel that pure white doesn’t capture their essence, color opens up endless possibilities.

• Romantic Blush & Champagne: Subtle shades that keep the look ethereal and classic, while offering a hint of personality.

• Bold Jewel Tones: Emerald, sapphire, and ruby gowns make for breathtaking entrances — especially in fall or winter weddings.

• Whimsical Pastels: Lilac, sky blue, and sage green are perfect for outdoor or garden ceremonies.

• Fiery Reds & Golds: These shades carry cultural significance in many traditions, while also radiating confidence and passion.

A colorful gown lets brides showcase not only their style, but also their culture, personality, or love story — it’s fashion as storytelling.

The beauty of black and colorful gowns is how adaptable they are. You can lean into dramatic accessories — a black veil, bold jewelry, or metallic shoes — or soften the look with delicate florals and romantic hairstyles. With color, you can coordinate your gown with your wedding palette, making the entire celebration feel cohesive and uniquely yours.

The growing popularity of black and colorful dresses reflects a bigger shift in weddings: couples want personalization. It’s not about what’s expected anymore — it’s about what feels right. Your gown is more than fabric; it’s an expression of you.

So whether you’re drawn to the timeless drama of black velvet, the dreamy softness of blush, or the bold vibrancy of ruby red, your dress should tell your story — not just follow tradition. At Trotter Bridal, our collection includes striking black gowns that can be customized with imagery and details, ensuring every piece feels as personal and unforgettable as your love.