Last Updated: May 26, 2025

Welcome to Trotter Bridal (the "Website"). Your privacy is of utmost importance to us. This Privacy Policy outlines how Trotter Bridal collects, uses, and protects any information you provide while using our Website.

As a Canadian business, we adhere to the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable provincial privacy legislation.

1. Information We Collect

Since Trotter Bridal does not offer direct e-commerce on our Website, we primarily collect information in the following ways:

• Mailing List Information: When you voluntarily sign up for our mailing list, we collect your email address. This information is used to send you updates, promotions, and news related to Trotter Bridal.

• Analytics Data: We use analytics tools (e.g., Google Analytics) to understand how visitors interact with our Website. This data is aggregated and anonymized, meaning it does not directly identify you. It helps us understand which pages are popular, how long visitors stay on our site, and how they navigate. This information may include:

  • Your IP address (anonymized)

  • Browser type and version

  • Operating system

  • Referring website

  • Pages visited

  • Time spent on pages

  • Date and time of visit

• No Direct Personal Information Collection (Beyond Mailing List): We do not collect sensitive personal information such as names, addresses, phone numbers, or financial details directly through this Website, beyond the email address provided for our mailing list.

2. How We Use Your Information

The information we collect is used for the following purposes:

• Mailing List: To send you newsletters, promotional materials, updates, and other communications related to Trotter Bridal, if you have opted in to our mailing list.

• Website Improvement: To analyze Website traffic and user behaviour, helping us improve the content, design, and functionality of our Website. This includes understanding user preferences and optimizing the user experience.

• External Linking: To provide you with easy access to our related content on external platforms, such as YouTube. When you click on a link to an external site, you will be subject to that site's privacy policy.

3. Disclosure of Your Information

Trotter Bridal will not sell, trade, rent, or otherwise transfer your personal information (specifically your email address from the mailing list) to third parties without your explicit consent, except in the following limited circumstances:

• Service Providers: We may share anonymized analytics data with third-party service providers who assist us in operating our Website and conducting our business (e.g., website hosting, analytics providers). These third parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.

• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).

4. External Links

Our Website contains links to external websites, including our YouTube channel. Please be aware that Trotter Bridal is not responsible for the content or privacy practices of these external sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

5. Cookies

Our Website may use "cookies" to enhance your user experience. Cookies are small files placed on your hard drive by your web browser for record-keeping purposes and to track information about your activity. You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. However, if you do so, some parts of the Website may not function properly. The analytics tools we use may also utilize cookies to collect aggregated, anonymized data.

6. Your Consent

By using our Website and by voluntarily providing your email address for our mailing list, you consent to the collection and use of your information as described in this Privacy Policy.

7. Opting Out of the Mailing List

If you have subscribed to our mailing list, you may unsubscribe at any time by following the "unsubscribe" link provided in the emails we send.

8. Security

We take reasonable steps to protect the information we collect from unauthorized access, use, or disclosure. However, no data transmission over the internet or electronic storage method can be guaranteed to be 100% secure.

9. Changes to This Privacy Policy

Trotter Bridal reserves the right to update or change this Privacy Policy at any time. We will post any changes on this page, and the "Last Updated" date at the top of this policy will be revised. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the information we collect. Your continued use of the Website after any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: hello@trotterbridal.com